Posted on 07 December 2009
In my last post, I started to assess how corporate brands leverage social media in an integrated marketing strategy. Part of that process includes creating content that will keep the brand visible in a meaningful way so it won’t get lost amongst all the chatter (“noise”) on the Web. This is a complex and difficult [...] Continue Reading
Posted on 19 November 2009
So how are corporate brands leveraging social media these days? As media shifts through its own evolution of socialization, of most concern to the brand gurus is how to maintain a clear and “visible” voice amongst all the competing content and mediums available to a consumer today- the “noise”. Equally as important, is how one [...] Continue Reading
Posted on 05 November 2009
Just as another case in point. Same data payload configured for delivery as a Google Gadget. In this specific implementation we're utilizing WidgetBox as the provider. Perssonas can utilize any number of different widget networks to provide the depth and coverage of the marketplace. Continue Reading
Posted on 05 November 2009
For all our eco loving friends. Keep up to date with the latest information regarding our environment with this Perssonas widget. New information from around the world at your fingertips. Continue Reading
Posted on 05 November 2009
Perssonas is platform agnostic when it comes to content delivery. We’ve taken the very same data that was used on the OpenTV widget demonstration and created a mobile experience with the very same data. Continue Reading
Posted on 05 November 2009
Our integration and deployment strategies incorporate a wide array of delivery options including things like FiosTV and DirecTV widget support. Continue Reading
Posted on 04 November 2009
Just finished up creating our new Fashion widget. We're tracking some of the top blogs, feeds and social commentary regarding fashion. Pick it up for your own blog. Continue Reading